Baird & Warner, Illinois’ largest family-owned independent real estate services company, today announced the launch of Inside Real Estate’s kvCORE Platform, an integrated lead engine, customer relationship management (CRM) and website management all-in-one technology system.

Through kvCORE, Baird & Warner’s 2,500 broker associates across 30 offices, will have the ability to customize their marketing and boost lead generation efforts using tech and analytics tools that make it easier to capture online leads. Baird & Warner’s homebuyers and sellers also benefit, with access to real-time market data, including live heat maps that enable sellers to identify where consumers are buying via www.bairdwarner.com. Agents can more easily connect with prospective clients via an agent mobile app.

“Baird & Warner is consistently identifying new ways to leverage tech to make the buying and selling process easier for our agents and clients,” said Steve Baird, Baird & Warner president and CEO. “Incorporating the new kvCORE cloud-based system will enhance the capabilities of our agents to tailor their marketing efforts and enable them to grow their business – while at the same time increasing the ability of clients to use our website as a 24/7 data portal.”

kvCORE works in an intuitive way, driving new business opportunities and nurturing agents’ existing contacts while facilitating relevant and timely communication with clients, such as automatically prompting a client call based on a lead from the website. On the client side, buyers can create and save an online profile to receive immediate listing alerts for homes that match their wish list, as well as have technology at their fingertips to organize the listings.

Buyer and seller engagement features of Baird & Warner’s new kvCORE platform include:

• Lead Engine, which is the industry’s top lead-generation system. When a buyer takes an action online that kvCORE recognizes, such as revisiting a listing multiple times or viewing five properties in 24 hours, the system will send that lead a targeted campaign with more details about the properties they’re interested in.
• Smart Customer Relationship Management (CRM), and Marketing Autopilot, which offers AI-driven CRM functionality delivers increased engagement with both new leads and current contacts. After automatically categorizing leads, the kvCORE platform assigns tailored marketing campaigns, including listing videos, text and QR codes, postcards — and more to save agents valuable time while providing immediate attention to their customers. For example, agents will receive a text message with a lead’s email and phone contact once they’ve requested a showing through the website. This not only saves time for both the agent and buyer, but also results in achieving higher lead response rates (up to 10-times).
• Smart Campaigns, which helps strengthen client relationships. When agents add a new client, the system will automatically assign a marketing campaign – such as listing videos, text codes, QR codes and postcards.
• Custom Landing Pages for Listings, which directs buyers to the respective agents and captures the email addresses of potential buyers.
• Unlimited Call Capture Custom Text Codes, which allows agents to more quickly connect with a prospective buyer who texts a “smart number” on a marketing flyer or brochure for the home.
• Mobile Apps, a powerful CRM App and Mobile Dialer makes it easier for agents to stay in contact with their clients on the go. Open House App allows agents to capture and follow up with open house guests. Text messaging marketing and short codes connect agents with consumers on their mobile device.

“Inside Real Estate is proud and excited to partner with Baird & Warner as one of the leading independent real estate brokerages in the country,” said Joe Skousen, president of Inside Real Estate. “In today’s fast-paced real estate market, brokerages need a proven technology partner that puts agents in touch with the necessary resources to achieve success through strategic customer relationship management.”

About Baird & Warner Real Estate, Inc.:

Established in 1855, Baird & Warner is Illinois’ largest family-owned independent real estate services company. The Baird & Warner brand has been synonymous with making real estate easier through experience, innovation, and integrity for more than 160 years. Steve Baird, the firm’s fifth-generation owner, has been consistently recognized among the industry’s most influential leaders. Baird & Warner was named the Chicago Tribune’s No. 1 Top Workplace in Chicagoland real estate in 2018 for the seventh year in a row. With nearly 2,500 broker associates in 30 offices and comprehensive mortgage, title, and relocation services, Baird & Warner ranks among the nation’s top real estate firms. Learn more at BairdWarner.com.

About Inside Real Estate:

Inside Real Estate is among the fastest-growing real estate software companies in the industry and serves over 190,000 agents, teams, and brokers throughout the U.S. and Canada. The company is the developer of the kvCORE Platform, the only comprehensive brokerage platform that serves the needs of the broker, team and agent in one integrated system. To cater to the unique needs of every business, 50+ deep integrations and vetted partner solutions are available to platform users through the Marketplace, the cloud-based integration center for Inside Real Estate. To learn more about Inside Real Estate and kvCORE Platform, visit insiderealestate.com.

Baird & Warner, Illinois’ largest family-owned independent real estate services company, today announced the launch of Inside Real Estate’s kvCORE Platform, an all-in-one technology system.