Veteran global brand leader brings consumer goods and luxury marketing expertise to Chicago’s premier independent real estate brokerage
Baird & Warner, Chicagoland’s largest family-owned independent real estate services company, today announced the appointment of Jeanette Cutler as chief marketing officer. In her new role, Cutler will lead the company’s strategic marketing, brand, communications and growth programs, further strengthening Baird & Warner’s position as Chicagoland’s leading independent real estate brokerage.
Cutler joins Baird & Warner with extensive professional experience developing transformative brand strategies and creative platforms that support business growth and customer engagement. Most recently, she served as global vice president of brand and capability at Beam Suntory across its portfolio of internationally recognized brands.
“Jeanette is an accomplished marketing leader with expertise in brand strategy, communications and operations that will be a tremendous asset as we continue to grow and innovate,” said Steve Baird, president and CEO of Baird & Warner. “She has a proven track record of building brands, driving business results and creating connections that resonate with consumers. While her depth of experience comes from outside the real estate industry, that perspective is exactly what makes this appointment so exciting and is an example of how the best ideas often come from looking beyond traditional boundaries.”
As chief marketing officer, Cutler will oversee strategic efforts aligning Baird & Warner’s brand and business performance for the company and its agents. She will oversee the firm’s marketing, communications and brand development, while partnering closely with leadership across the organization to support agent success and strengthen Baird & Warner’s market position. Cutler said she feels energized by the opportunity to build on Baird & Warner’s legacy as one of the most respected and trusted names in Chicago real estate.
“Baird & Warner occupies a unique position as Chicago’s premier independent real estate brokerage,” said Cutler. “I was drawn to the company’s culture of independence and focus on agent-first support through innovation to create better experiences and outcomes for agents and consumers. I’m ready to build on that momentum as Baird & Warner continues to attract high-caliber talent and strengthen its connection to the communities it serves. Baird & Warner’s legacy of Chicago-based leadership, stewardship and family ownership has endured for six generations, and I look forward to being part of its next chapter.”
Cutler’s appointment as Baird & Warner’s chief marketing officer follows two notable leadership announcements. In May, the company named sixth-generation Baird family member Lucy Baird chief stewardship officer and vice chair of the board and elevated Laura Ellis to chief revenue officer.
About Baird & Warner Real Estate, Inc.:
Established in 1855, family-owned Baird & Warner is Chicagoland’s largest independent real estate services company. The Baird & Warner brand has been synonymous with making real estate easier through experience, innovation and integrity for more than 170 years. Steve Baird, the firm’s fifth-generation owner, has been consistently recognized among the industry’s most influential leaders. Baird & Warner is a 10-time Chicago Tribune Top Workplace award winner, and with almost 2,700 broker associates and staff in 30 offices and comprehensive mortgage, title, insurance and relocation services, it ranks among the nation’s top real estate firms. Learn more at BairdWarner.com.
Jeanette Cutler has been named chief marketing officer at Baird & Warner, Chicagoland’s largest family-owned independent real estate services company. (Credit: Baird & Warner)