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National Development Sales and Marketing Firm Wolf Development Strategies Announces Sellout of The Standard Luxury Condos in New Orleans

June 25, 2021

Wolf Development Strategies, a premier full-service development advisory, marketing and sales firm for luxury residential developments across the U.S., today announced the sellout of The Standard, a 15-story condominium building at 1001 Julia St. in the South Market District of downtown New Orleans.

Wolf Development Strategies worked with The Standard’s developer, The Domain Companies, based in New Orleans and New York, to identify marketing and sales strategies to lead over $96 million in sales. Wolf selected leading Louisiana brokerage Latter & Blum as its local partner, positioning the 89-unit community – whose residences range from one to three bedrooms – as the fastest-selling condo development in the city.

“We are pleased to have exceeded sales expectations for The Standard,” said David Wolf, president and CEO of Wolf Development Strategies. “Our success highlights how for-sale developers can help accelerate sales with a robust marketing strategy that meets regional buyer market demands.”

Until its sale for $1,254,000, the last remaining condo, a three-bedroom, 3.5-bath unit with 10-foot ceilings and sweeping views of the Superdome and central business district, served as the sales model for The Standard. Designed by renowned architect and New Orleans native Morris Adjmi, the development features 30,000 square feet of amenity space, including a heated saltwater pool, private cabanas, outdoor kitchens, fenced dog run and fitness center.

“In today’s fast-paced market, a development needs a dedicated sales and marketing team that enhances the buyer experience to gain a critical edge,” said Wolf Development Strategies Executive Vice President Christine Lutz. “Increasing the quality of traffic allows us to more effectively close sales.”

Wolf Development Strategies is currently leading sales for global real estate group Lendlease at The Reed, a 41-story luxury residential high-rise that marks the second phase of Lendlease’s Southbank master plan in Chicago’s Printers Row. Wolf is also marketing 1400 Monroe, a collection of 42 luxury residences in Chicago’s West Loop, and The DeMarcay, an 18-story condo tower in downtown Sarasota, Fla.

About Wolf Development Strategies:

Wolf Development Strategies is a full-service development advisory, marketing and sales firm for luxury real estate developments across the U.S. By combining specialized development expertise with global marketing capabilities, the firm customizes campaigns for the developers it serves, maximizing sales velocity and pricing to deliver superior results. With dedicated on-site sales teams for each project it represents, Wolf Development Strategies serves as an extension of the developer’s brand. Wolf Development Strategies is also a licensed real estate brokerage in Illinois and Florida, operating under the name Wolf Residential. Learn more at


The Standard_Exterior: Wolf Development Strategies announced the last unit at The Standard has sold, completing sales at the 15-story condo building in downtown New Orleans.


David Wolf is president and CEO of Wolf Development Strategies.


Christine Lutz is executive vice president of Wolf Development Strategies.