NRT, the nation’s largest residential real estate brokerage company, today announced the launch of ON Collaborative by Coldwell Banker Real Estate Services, LLC, doing business as ON Collaborative, a full-service new development marketing firm integrated with its Coldwell Banker® branded operations. Led by David Wolf, who joined NRT’s Coldwell Banker Residential Brokerage in Chicago in 2015 as senior vice president of its Development Marketing division, ON Collaborative offers marketing expertise and best-in-class research, planning and advisory services, and through Coldwell Banker, on-site sales for residential developments nationwide.

“Due to NRT’s strong presence in more than 50 of the nation’s 100 largest metropolitan market areas, we have immediate access to deep market intelligence to help developers navigate market trends and make impactful and profitable decisions throughout all phases of the sales and marketing process,” said Bruce Zipf, president and CEO of NRT, LLC. “With David Wolf’s extensive experience, combined with the international marketing and sales talent at Coldwell Banker, we are providing a unique and invaluable service to the development community.”

“At ON Collaborative, we think like developers, know what consumers want and understand how to create value for clients by positioning development projects in a way that maximizes pricing, velocity and returns,” said Wolf, president of ON Collaborative. “Developers benefit not only from our own experience, but also Coldwell Banker’s international real estate network and the top-producing brokers who power it. Our ability to combine hyperlocal expertise with global distribution power gives us an advantage no other company can match.”

With offices in Chicago and Los Angeles, ON Collaborative is currently leading marketing efforts for The Standard, a 15-story, 89-unit luxury condominium development in New Orleans, and Westleigh Farm, a 47-acre development of 33 single-family homes in Lake Forest, Ill. The firm is also involved in several marquee developments in Chicago, Dallas and Los Angeles and pursuing additional projects across the United States.

“Along with offering geographic diversity, our platform is designed to support a wide range of residential projects including everything from single-family home communities to large-scale vertical developments,” said Wolf. “Regardless of project size or location, our approach is the same: we integrate ourselves with the development team and, as a trusted partner, see projects through from concept to closeout.”

As clients of ON Collaborative, developers benefit from the following service offerings:

• Comprehensive Market Intelligence: Through its relationship with NRT and Coldwell Banker, ON Collaborative has a wealth of data that spans markets nationally and internationally. ON Collaborative leverages proprietary tools and methodologies to analyze these complex data points and recommend appropriate product types, unit mixes and pricing strategies. ON Collaborative’s understanding of key buyer demographics and psychographics allows the firm to pinpoint value-enhancing features, layouts, finishes and amenities – all programmed around specific buyer triggers to ensure each project meets the demands of the market and, in doing so, achieves maximum returns.

• Global Network of Agents and Buyers: On-site sales teams have deep experience and training, and serve as full-time ambassadors for the projects they represent. ON Collaborative has the ability to curate teams comprising the top-producing brokers in each market and offers global exposure and lead generation through its expansive international network, empowering developer clients to reach qualified buyers around the world. The firm’s extensive database of agents, affiliates and prospective buyers is the most extensive in the industry, leading to more presale reservations and contracts as well as faster closings.

• Customized Marketing Strategies: ON Collaborative oversees each project’s creative teams to create customized marketing campaigns that distinguish developments in today’s competitive landscape. Utilizing a combination of new and traditional media, the firm’s campaigns span print, TV, radio, digital and social networking channels to reach targeted audiences with maximum efficiency. Emerging technologies like virtual reality are used to create state-of-the-art presentations that increase exposure and build anticipation for projects during the planning and construction phases. Campaigns are adapted to maintain sales momentum post-launch, reducing marketing costs over the life of a project. Through the company’s global network and proprietary marketing capabilities, ON Collaborative will engage and mobilize the largest real estate force in the world to promote projects.

• High-Level Leadership: Just as each on-site sales team will include deeply experienced agents, Wolf has assembled a team of veteran real estate professionals to lead ON Collaborative. Before joining NRT’s Coldwell Banker Residential Brokerage in Chicago, Wolf held dual roles at Related Midwest as president of both Related Realty, the company’s full-service residential brokerage that Wolf co-founded in 2012, and Related Midwest Sales, the exclusive development sales and marketing arm for all Related Midwest developments.

Wolf and his team of real estate leaders together bring more than a century of real estate experience to ON Collaborative, having executed over $4.2 billion in sales nationally throughout their careers. The executive team, whose work has spanned all facets of real estate development and marketing, includes:

• Kellie Kao Miles, vice president of strategy, formerly with Tatum LLC and NXTV Inc.
• Christine Lutz, vice president of sales, previously with Kinzie Real Estate Group
• Garrison Benson, vice president of growth, most recently with Garrison Partners Consulting
• Micheal Anthony, director of operations, previously with Ames Group Chicago
• Kyle Hocking, director of marketing, formerly a senior marketing and communications manager at Apartments.com

For more information about ON Collaborative, visit www.oncollaborative.com.

About ON Collaborative:

ON Collaborative offers full-service development marketing for real estate developers nationwide. By combining specialized development marketing expertise with global distribution power, ON Collaborative creates custom, data-driven campaigns for the developers it serves, maximizing sales velocity and pricing to deliver superior returns. With curated on-site sales teams dedicated to each project, ON Collaborative serves as an extension of the developer. On Collaborative is part of NRT LLC, the nation’s largest residential real estate brokerage company. NRT is the company-owned brokerage operations of Realogy Holdings Corp. (NYSE: RLGY). For more information, visit ONCollaborative.com.