Truli Italian Kitchen to Replace Café Grace at HSA Commercial’s The Mayfair Collection in Wauwatosa, Wis.April 3, 2020
HSA Commercial Real Estate and Phoenix Hospitality today announced changes to enhance the restaurant program at The Mayfair Collection to better service the guests, shoppers, residents and employees of the 69-acre mixed-use development. As part of this planned overhaul, Café Grace—the upscale French bistro that has been in operation for approximately four years—will close and be replaced by Truli, a traditional southern Italian restaurant offering abundant portions of classic pasta dishes at an approachable price point. Truli is projected to open this May for lunch and dinner after remodeling is completed.
“Based on the feedback that we’ve received from our guests and the community in Wauwatosa, we felt that we needed to take steps toward reinvigorating the restaurant lineup at The Mayfair Collection and create a fun, casual concept for this space suitable for a dinner with family, business entertaining or a special occasion,” said John Mangel, president of Phoenix Hospitality. “Truli will offer Italian comfort food classics in a relaxed, warm environment at a price that’s reasonable for a quick lunch or a big group dinner.”
Developed by HSA Commercial Real Estate, The Mayfair Collection is located at the highly visible intersection of U.S. Highway 45 and Burleigh Street. It includes more than 400,000 square feet of retail anchored by Whole Foods Market and Nordstrom Rack, numerous local restaurants including local favorites Pizza Man and AJ Bombers, a 146-room Hilton Homewood Suites, a Serendipity Labs coworking facility, and Synergy, a 269-unit luxury rental community. Additional apartments, senior housing units and corporate office buildings are planned for future phases of the high-density, walkable development.
In addition to replacing Café Grace with Truli, HSA Commercial Real Estate is also planning to recapture and redevelop the parcel currently occupied by Osgood’s restaurant, which will close. The 6,500-square-foot Osgood’s building is situated on a prominent, highway-visible outlot that can accommodate up to 13,000 square feet of retail or restaurant space. Ownership is currently exploring whether to expand and re-tenant the existing building or rebuild on the parcel.
“Since the current drive-thru building only utilizes about half of the buildable area for the site, we are excited to explore how best to maximize the development potential of this prime outlot at The Mayfair Collection,” said Tim Blum, executive vice president of HSA Commercial Real Estate. “With over 140,000 vehicles traveling by each day, it’s essentially a billboard location best suited for a retail flagship.”
Phoenix Hospitality built and opened four restaurant concepts at The Mayfair Collection starting in late 2015: ABV Social, Taqueria El Jefe, Café Grace and Osgood’s. With the closure of Osgood’s and launch of Truli, Phoenix Hospitality is now able to consolidate operations and refocus its efforts on the company’s three restaurants at The Mayfair Collection. Phoenix Hospitality will work to retrain and redeploy as much of its staff as possible in the process.
About HSA Commercial Real Estate:
Founded in 1981, Chicago-based HSA Commercial Real Estate is a diversified, full-service real estate firm specializing in office, industrial, retail and health care real estate leasing, management, marketing, development and financing on a national basis. Along with developing and acquiring more than 100 million square feet of commercial real estate across the United States, with a total consideration in excess of $6 billion, HSA Commercial Real Estate has represented owners and tenants in more than 10,000 transactions in 43 states; manages a property portfolio in excess of 14 million square feet in locations across the nation; and owns more than 13 million square feet of commercial property throughout the country.