With technologies like 3D modeling, virtual reality and drone cameras, real estate developers have more in their toolbox to draw prospects to the pre-construction closing table. And with more high-profile condominium buildings under construction in downtown Chicago than in years past, the Chicago Tribune decided the timing was right to cover the trend of buyers purchasing sight unseen. The Taylor Johnson team was eager to share with the Tribune the story of a buyer at Renelle on the River — from TJ client Belgravia Group — who purchased a luxury condominium sight unseen. We also worked with the reporter in incorporating insights from other TJ clients for this story, including Related Midwest, developer of One Bennett Park; Baird & Warner; and Downtown Apartment Company. The resulting story appeared on the cover of Sunday’s real estate section and online. Read more here.

More buyers are purchasing sight unseen at luxury condominium buildings like Renelle on the River thanks to tech tools like 3D modeling and virtual reality.