How To Make The Most Of Photos, Videos In Multifamily Marketing

June 1, 2021

Multifamily developers and leasing teams have always relied on quality images of their buildings for attracting prospective residents. Now, after relying mostly on virtual tours to close leases throughout the pandemic, the value of photos and videos has become significantly greater for owners and operators. When Multi-Housing News was looking for sources to talk about the many ways visuals are used in multifamily marketing, the TJ team connected the reporter with Beth Argaman, general manager at Taylor Johnson client 727 West Madison. Read more here about how 727 West Madison showcases not only its apartments and amenities, but also the resident lifestyle and many neighborhood attractions to entice prospects and build community among current renters.

At 727 West Madison, the property management team regularly posts social media content that represent the building’s lifestyle, from videos taken at resident events, to photos that highlight the amenity spaces (designed by TJ client Morgante Wilson Architects), to ‘Pet of the Month’ snapshots.


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