How New And Old Apartments Can Catch The Boomer Wave

September 27, 2021


As one of the fastest-growing segments of the rental market, baby boomers are influencing everything from the design to the location of new apartment communities. Because these so-called renters by choice prefer walkable, amenity-rich neighborhoods where land is scarce, some existing properties – many of which offer the larger floor plans baby boomers seek – are being retrofitted to provide the desired level of finishes and amenities. When Multifamily Executive was seeking sources to discuss strategies for catering to this demographic – from how older buildings can get a new lease on life as apartments to what appeals to boomers overall – we connected the outlet with Taylor Johnson clients BKV Group and Mary Cook Associates. Read more here.

For more insights on the housing preferences of different generations, download Mary Cook Associates’ recent white paper, “Psyched About Psychographics.”

Among the rental communities appealing to baby boomers are BKV Group-designed Newman Lofts in East Lansing, Mich., and Oleander in Brookhaven, Ga., with interiors and outdoor amenities by Mark Cook Associates.


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