As one of the fastest-growing segments of the rental market, baby boomers are influencing everything from the design to the location of new apartment communities. Because these so-called renters by choice prefer walkable, amenity-rich neighborhoods where land is scarce, some existing properties – many of which offer the larger floor plans baby boomers seek – are being retrofitted to provide the desired level of finishes and amenities. When Multifamily Executive was seeking sources to discuss strategies for catering to this demographic – from how older buildings can get a new lease on life as apartments to what appeals to boomers overall – we connected the outlet with Taylor Johnson clients BKV Group and Mary Cook Associates. Read more here.

Among the rental communities appealing to baby boomers are BKV Group-designed Newman Lofts in East Lansing, Mich., and Oleander in Brookhaven, Ga., with interiors and outdoor amenities by Mark Cook Associates.