How Multifamily Marketers Can Make The Most Of Social Media Engagements

August 31, 2021

With their smartphones in hand, Gen Z renters are entering the apartment market, and the multifamily industry is quickly adopting new marketing platforms to reach these tech-savvy digital natives. When Multi-Housing News wanted to learn more about how digital apps like TikTok, Instagram and Twitter were being used to reach Gen Z renters, we knew Taylor Johnson clients Downtown Apartment Company (DAC) and Pangea Properties, along with TJ’s own social media expert, could provide valuable insight. Read the full article to learn how DAC is seeing strong ROI in using FaceTime and Instagram to match renters with apartments, why TJ’s Jimmy Vetrano thinks TikTok is a smart way to connect with Gen Z, and how Pangea expects to see micro-influencers incorporated into marketing efforts.

If you would like to learn how Taylor Johnson can help strengthen your firm or project’s social media engagement, please contact Emily Johnson.


According to Downtown Apartment Company, Instagram-worthy photos, such as this stylish shot of a living room at Two Old Town Park, can instantly grab the attention of prospective renters as they scroll through social media platforms.


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